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Superfly (company)
Superfly is an entertainment and lifestyle company〔Company website, http://superf.ly/〕 with offices in New York, San Francisco, and Chicago. They are co-creators of Bonnaroo Music & Arts Festival, as well as Outside Lands Music and Arts Festival and Great GoogaMooga.
==History==
The company was founded in 1996 by Jonathan Mayers, Rick Farman, Richard Goodstone and Kerry Black.〔Buchanan, Leigh. Superfly Presents. Inc. magazine, June 2011. http://www.inc.com/magazine/201106/how-we-did-it-superfly-presents.html〕
After gaining notoriety as hosts of after-hours events during the New Orleans Jazz Fest and Mardi Gras, Superfly's owners realized they had hit a plateau, unable to compete with big venues that could profit from alcohol and other sales in addition to ticket fees. They wanted to put on bigger events and came up with the idea of Bonnaroo.〔Sabin, Jonathan. The Temptation of Superfly. Fast Company, May 2006. http://www.fastcompany.com/magazine/105/superfly.html〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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